The impact of coffee brands on the purchasing pattern of consumers Dissertation

The impact of coffee brands on the purchasing pattern of consumers - Dissertation Example The respondents further stated that they prefer speciality coffee outlets for consumption and purchase as the area also helps to gain a further work exposure (The Independent, 2011). A.3 The interviewees in response to the brand affinity for coffee purchase stated that they generally tend to go over branded coffee than ordinary ones while taking a purchase decision. This is because the branded coffee reflects a sign of fair trade over which the consumers can easily rely upon for consumption purposes (Hayden, 2010, p.10). A.4 The respondents in the age group of 15 to 43 stated that they are more keen to purchase established and premium brands over the ordinary brands in that the purchase of high branded products reflects the consumption of ethical products. These people state that consumption of ethical products would be hygienic enough and thus safer to consume (The Telegraph, 2012). 4.2.2 Qualitative Finding 2Â   The second set of findings the age group ranging from 44 to 82 years would be considered. This age group would also be subjected to the income groups ranging from 974 to 2184 Pounds and 2688 to 5217 Pounds. This would also be conducted based on open set of questions. A.1 The second group consisting of more elderly people however responded that they liked tea more than coffee in that it reflected the culture of the bygone era. These people thus pertaining to the old culture stated that they liked consuming tea more often than coffee and thereby tea stood as a more popular beverage to them. A.2 These respondents also mentioned that they liked the consumption of coffee from speciality corners rather than from retail... The paper would focus on understanding the impact of coffee brands on the purchasing pattern of consumers. The coffee industry in United Kingdom is constituted by products that can be marketed on a mass plane and those that are especially dedicated to meet special needs of the people. The coffee brands are marketed by companies like Nestle and Kraft Foods along with other normal brands. Again coffee companies like Starbucks account for the speciality consumer groups in the region. The findings of the research reflect that the consumers of United Kingdom are tending to grow an increasing affinity for coffee products as a beverage item. The consumers were divided essentially into two groups in regards to age and income variables. It was found that the younger generation reflected an increasing affinity for taking coffee as a beverage than tea while the older generation still depended on tea as their main beverage product. Further both the younger professionals and the older groups refl ected an increasing desire to consume coffee from speciality coffee parlours in that they created a niche market. Moreover it was found that premium and established brands gains a significant importance in the purchase criteria for coffee for the consumers of both age groups. The first set of key findings indicate on the group of consumers who belong to the younger and middle aged profile ranging from 15 to 43 years and also to the lower and middle level income groups. These set of consumers reflect a growing passion to get a taste of modern beverages like coffee served at coffee parlours.